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Meet Our Team...

PPICW’s agile consulting solutions consist of three primary service areas:


  • Business Development Process Improvement - PPICW will work with your management team to diagnose the current state of business development, design and develop the ideal state, and bridge the gap with proven best practices, tools, lean processes, and training to implement a tailored and flexible business development process.

  • Business Development Leadership and Strategy Development - Facilitate leadership development sessions to assess current business development leadership goals, objectives, and results. Utilize a gap analysis to design and develop a strategic road map for elevating overall business development, sales performance and results.

  • Small – Mid Size Business Support – PPICW focuses on the value creation outcome of business development from marketing research and prospecting to managing the entire sales and distribution process. Whether you are entering new markets or expanding in current markets, PPICW can help.


To schedule a complimentary consultation to learn how PPICW can help your business expand into new or existing markets contact us today.

Felicia Phillips, CEO + Master Business Strategist

PPICW's mission is to maintain the highest ethical standards while diligently executing our client’s mission. The heart of our mission is to exceed customer expectations through leadership, strategic solutions, and operational excellence.  Founded in 2014, by Dr. Felicia Phillips, PPICW is headquartered in Atlanta, GA.

Dr. Felicia's passion for women, veteran and other minority business owners is what fuels her work to support corporation's supplier diversity initiatives through her proprietary programs that allow diverse suppliers to scale and grow, bringing cost savings to the companies they support.

PPICW delivers state-of-the-art training as well as program development and project management services. Our team consists of consultants who are proficient in the areas of creative marketing, supply chain logistics, sustainability, and lean implementation. PPICW consultants have worked with companies such as Delta Air Lines, IKEA, Children's Healthcare of Atlanta, The Coca-Cola Company, Marta, Southern Company, EPA, City of Atlanta, SBA, moCa Cleveland, Southern Region Minority Supplier Development Council as well as other Fortune 50/100/500 and municipalities.

Lisa Rozzelle, J.D.

Lisa Rozzelle has over ten years of experience in leading organizations from both the private and public sector with a background in Program Management, Performance Management and various continued learning platforms. Her background includes contract administration, resource allocation, and extensive experience directing multi-million dollar education and performance management programs.  

Gwen Witherspoon

Visual Branding + Websites

Gwen is the perfect combination of right and left brain. With more than 25 years of marketing and branding experience she is a creative powerhouse with the unique ability to create brands that position your company for growth. She brings advertising agency, public relations, broadcasting, web development, retail management, and entrepreneurial experience to the modern business environment. Gwen understands that branding is the centerpiece of every successful company and that the ultimate value of a business is in its brand–the name, the mark, and the products. She creates a unique identity that is executed comprehensively throughout all customer touch points.

Aisha Floyd

Communications, Client Engagement & Customer Relationship Management

Aisha is an innovative Customer Relationship Management Specialist who is constantly looking for the best ways to maximize each customer relationship. She is responsible for identifying and driving programs that increase channel engagement across all possible customer touch points utilizing technology. Aisha collaborates with internal departments to bring business efficiencies and streamline processes of acquiring and maintaining clients. She manages and continually optimizes the creation and execution of all strategic and tactical elements of customer relationship management.

T. Renee Smith

Strategy, Leadership Development & Process Improvement  

T. Renee' is an accomplished small business owner, with over twenty four years of cross-functional experience in strategy development, change management, process improvement, leadership development, program management, project leadership, communications and team facilitation. She has helped small businesses obtain more than $30 million in traditional and non-traditional funding capital. T. Renee' has a proven ability to manage complex, global programs and initiatives, drive process and productivity improvement efforts and lead change in a fast-paced environment.

Nicole Warren

Sales, Marketing & Client Engagement

Nicole’s entrepreneurial spirt, drive, and ability to cultivate excellent relationships with new prospects and existing customers are both impressive and profitable. She combines more than 15 years of sales and marketing experience to drive gains in revenue, market share, profit performance, and increase collaboration amongst sales teams. Nicole has the keen ability to communicate a clear and strategic sales vision to effectively train and coach both veteran and junior sales team members. She has the experience to turn around lagging operations and prepare companies for fast growth and profitability. She establishes performance budgets and analyzes results to improve profits.

Tracy Carson

Marketing Strategy & Digital Media Marketing

Tracy is a global digital marketing leader offering extensive experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Her expertise include formulating pivotal revenue strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in increased ROI.  Tracy focuses on content marketing, customer engagement, and community building strategies to increase brand awareness.

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